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If you can't avoid query strings in URLs, keep them short Steering SE Crawlers · Index · Expand · Web Feed
What Google's Sitemap Protocol May Change A search engine friendly URL doesn't contain a question mark followed by a list of variables and their values. A search engine friendly URL is short and contains the keywords describing the page's content best, separated by hyphens. This does not only help with rankings, it helps visitors and especially bookmarkers too. · Search engine spiders dislike long and ugly URLs. They get indexed from very popular sites, but dealing with small web sites spiders usually don't bother fetching the page.
· Keep them short. Less variables gain more visibility. Consider providing static looking URLs, for example on Apache use mod_rewrite to translate static URLs to script URLs + query string. Ensure your server does not send a redirect response (302/301) then. Or, on insert of tuples in a 'pages' database table, you can store persistent files for each dynamic URL, calling a script on request. For example a static URL like http://www.yourDomain.com/nutrition/vitamins-minerals-milk-4711.htm can include a script parsing the file name to extract the parameter(s) necessary to call the output script. In this example the keywords were extracted from the page's title and the pageID '4711' makes the URL unique within the domain's namespace. What Google's Sitemap Protocol May Change
Steering and Supporting Search Engine Crawling · Index · Part 1 · 2 · 3 · 4 · 5 · 6 · 7 · 8 · 9 · 10 · Expand · Web Feed
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