About RSS-Feeds and Search Engine Optimizing (SEO) · Index · Part 1 · 2 · 3 · 4 · Expand · Web Feed


Is it safe to publish RSS content?

Yes. You can even make a seperate page per feed in addition to (aggregated) headline syndication on index pages. That's good for your users (readability, if you use a larger font) and does not trigger a search engine penalty. As long as you syndicate related RSS feeds which are of interest for your users, you can pretty much do what you want.

On the other hand, if you have a large network of those pages scraping content from other sources, plastered with ads and no other unique content, probably search engines will do exciting things with your stuff in their index.

There is no 'duplicate content penalty' applied to 'clean' web sites. It's just that search engines filtering duplicates guess the source, and deliver that page on the SERPs. Unfortunately, sometimes the guess is weird, but that's life.

It is always a good idea to filter themes (for example by the category tag) out of several (cached) RSS feeds, creating one-topic pages which catch the audience much longer than generic pages.

Carefully selected RSS feeds properly used as offsite content and relevant to your site, or a section of your site, are safe with search engines, and most probably a great service for your vistors. What's good for users usually doesn't trigger penalties. However, it's not the method of 1st choice to improve indexing or ranking on the SERPs.



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About RSS-Feeds and Search Engine Optimizing (SEO) · Index · Part 1 · 2 · 3 · 4 · Expand · Web Feed



Author: Sebastian
Last Update: Monday, June 27, 2005   Web Feed

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