Ten Steps to Your Successful Web Site · Index · Part 1 · 2 · 3 · 4 · 5 · 6 · 7 · 8 · 9 · 10 · Expand · Web Feed

Search engines are the most valuable source of traffic on the Internet. Note, that I didn't say 'free SE traffic'. Highly targeted search engine traffic is not for free, although you don't pay the engines for traffic they send you from organic searches. You must hire a professional SEO Consultant in order to gain a profitable search engine placement.

Search engine optimizing (SEO) is a tough task nowadays, since zillions of Web sites hunt for top rankings on a finite number of money making keywords. You can limit your expenses on SE optimizing by applying basic SEO yourself. That is basically strict on-topic page development, disciplined copywriting, proper keyword phrase placement, clean HTML coding, acquisition of related inbound links and other promotional work. You've found some tips on SEO in this article, and there are other sources of information out there, but the best working SEO techniques aren't posted on webmaster message boards nor other places.    

If you haven't done yet, go search for a professional SEO consultant. Stay away from SEO firms promising guaranteed top 10 rankings on all major search engines. They cannot deliver without cheating. Run if a SEO company sells hosting and links in combination with (or even prerequisites to) their SEO services. Chances are they flood the engines with cloaked doorway pages and other sneaky stuff and your domain gets banned. There is only one valid SEO promise: 'I'll work hard to improve your search engine placement, but I can't guarantee you anything because we rely on things beyond our control'.

With regard to search engine optimizing the most important skill is patience. It will take a few months before you see the results from link building campaigns, directory submissions and themed link trades. Therefore it is essential that you involve a SEO consultant from day one on. A professional SEO will answer every question and hand out information even before you ask. Working hand in hand with a SEO consultant you'll learn the basics of SEO as far as you can apply them yourself, and you'll avoid the common newbie errors, which are pretty costly.

Most SEOs offer PPC campaign management and advice on other sources of paid traffic too. Don't forget to budget those expenses, because at launch time and a few months afterwards you can't run your site from organic search engine traffic alone.

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Ten Steps to Your Successful Web Site · Index · Part 1 · 2 · 3 · 4 · 5 · 6 · 7 · 8 · 9 · 10 · Expand · Web Feed

Author: Sebastian
Last Update: Thursday, July 14, 2005   Web Feed

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