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About bad, misleading, and mistakable free advice on search engine optimization.

On the Internet jokes become rumors easily. It happens every day and sometimes it even hurts. In my post The Top-5 Methods to Attract Search Engine Spiders I was joking about bold dollar signs driving the MSN bot crazy. A few days later I discovered the first Web site making use of the putative '$$-trick'. To make a sad story worse, the webmaster has put the dollar signs as hidden text.

This reminds me to the spreading of the ghostly robots revisit META tag. This tag was used by a small regional canadian search engine for local indexing in the stone age of the Internet. Today every free META tag generator on the net produces a robots revisit tag. Not a single search engine makes use of this META tag. It was never standardized. It's present on billions of Web pages however.

That's the way how bad advice becomes popular. Folks read nasty tips and tricks on the net (or simply don't understand what a tip is all about) and don't bother applying common sense when implementing it. Then they add a myth or two when posting crap on the boards themselves.

There is no such thing as free and good advice on the net. Even good advice on a particular topic can result in astonishing effets when applied outside its context or implemented by a newbie. It's impossible to learn SEO from free articles and posts on message boards. Go see a SEO, it's worth it.


Monday, August 01, 2005

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Author: Sebastian
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