Anatomy and Deployment of Links · Index · Part 1 · 2 · 3 · 4 · 5 · 6 · 7 · 8 · Expand · Web Feed


Think of a link as a class. For the understanding of this article we need a universal definition of Link and its two most important implementations. We'll take care of technically driven sub classes like Link and A elements later on.



Ask any Web developer 'What is a link?'. Most peobably the answer is something like 'A link is a connection between hypertext pages' followed by a detailed explanation of link attributes and their values. This answer may be technically correct, but it is incredible incomplete, because human usage and understanding of real life links aren't explained. Developing and deploying links requires parallel context sensitive thinking:

For your visitor a link is a path to more information/content of his interest, and a call for action. For search engines a link is a vote for another page, and a path to more spider food.



To apply natural linking, keep the surfer's interest in mind. Act as a webmaster without commercial goals who tries to give the very best to the visitor. On a per link base decide whether the destination adds value to the source (sentence, paragraph, page, or site). If you doubt, don't link. Users and search engines do honor natural links.



If the linked page (target, destination) is not relevant (to the source), the average surfer will go away, hopefully hitting the back button, but more likely lost forever. Search engine optimizers make use of artificial links to increase a page's link popularity, and to improve a page's search engine placement for a particular term used in the artificial link's anchor text. Search engine crawlers, designed to find valuable content for their users, may ignore or penalize an artificial link.



The Components of a Link [HTML Element: A]Next Page


Anatomy and Deployment of Links · Index · Part 1 · 2 · 3 · 4 · 5 · 6 · 7 · 8 · Expand · Web Feed



Author: Sebastian
Last Update: September/7/2005 [1st DRAFT]   Web Feed

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