Anatomy and Deployment of Links · Index · Part 1 · 2 · 3 · 4 · 5 · 6 · 7 · 8 · Expand · Web Feed

Think of a link as a class. For the understanding of this article we need a universal definition of Link and its two most important implementations. We'll take care of technically driven sub classes like Link and A elements later on.

Ask any Web developer 'What is a link?'. Most peobably the answer is something like 'A link is a connection between hypertext pages' followed by a detailed explanation of link attributes and their values. This answer may be technically correct, but it is incredible incomplete, because human usage and understanding of real life links aren't explained. Developing and deploying links requires parallel context sensitive thinking:

For your visitor a link is a path to more information/content of his interest, and a call for action. For search engines a link is a vote for another page, and a path to more spider food.

To apply natural linking, keep the surfer's interest in mind. Act as a webmaster without commercial goals who tries to give the very best to the visitor. On a per link base decide whether the destination adds value to the source (sentence, paragraph, page, or site). If you doubt, don't link. Users and search engines do honor natural links.

If the linked page (target, destination) is not relevant (to the source), the average surfer will go away, hopefully hitting the back button, but more likely lost forever. Search engine optimizers make use of artificial links to increase a page's link popularity, and to improve a page's search engine placement for a particular term used in the artificial link's anchor text. Search engine crawlers, designed to find valuable content for their users, may ignore or penalize an artificial link.

The Components of a Link [HTML Element: A]Next Page

Anatomy and Deployment of Links · Index · Part 1 · 2 · 3 · 4 · 5 · 6 · 7 · 8 · Expand · Web Feed

Author: Sebastian
Last Update: September/7/2005 [1st DRAFT]   Web Feed

· Home

· Internet

· Link Tutorial

· Web Links

· Link to us

· Contact

· What's new

· Site map

· Get Help

Most popular:

· Site Feeds

· Database Design Guide

· Google Sitemaps

· smartDataPump

· Spider Support

· How To Link Properly

Free Tools:

· Sitemap Validator

· Simple Sitemaps

· Spider Spoofer

· Ad & Click Tracking

Search Google
Web Site

Add to My Yahoo!
Syndicate our Content via RSS FeedSyndicate our Content via RSS Feed

To eliminate unwanted email from ALL sources use SpamArrest!


neat CMS:
Smart Web Publishing

Text Link Ads

Banners don't work anymore. Buy and sell targeted traffic via text links:
Monetize Your Website
Buy Relevant Traffic

[Editor's notes on
buying and selling links

Digg this · Add to · Add to Furl · We Can Help You!

Home · Categories · Articles & Tutorials · Syndicated News, Blogs & Knowledge Bases · Web Log Archives

Top of page

No Ads

Copyright © 2004, 2005 by Smart IT Consulting · Reprinting except quotes along with a link to this site is prohibited · Contact · Privacy